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Denmark

Social media evolution in Danish work place - use Facebook at work if you like

Saturday, 23 April 2011
Workers in Denmark, who want to use Facebook, Twitter or LinkedIn during working hours, are welcome to do so unlike some other work places such as in Sweden or the UK where the usage of social media during working hours not associated with work is discouraged.

Evidence of this is reflected in a recent international survey in collaboration with Blauw Research and Survey Sampling International, which interviewed employees in 27 different countries worldwide, shows that 57 percent of Danish workers use social media during working hours.

Recruitment agency Randstad carried out the survey to determine how people work hand- in -hand with social media. In other countries it is perceived that social media kills efficiency at work and makes valuable time being used in social activities that might not benefit the business.  However, if the use of social media is directly related to the business such as promoting product or services, that is considered progressive and the place of work takes responsibility for that.


“Social media today plays a significant role in corporate branding and is also used for sales purposes. It therefore makes sense to give employees free access to the social media,” according to Jeroen Tiel, Managing Director of Randstad Denmark.

“But it is also important that companies assess whether there is a need for an ethical code of what one can afford to write on social media, so employees do not risk putting themselves or their jobs in a bad light.”

According to the survey, 38 percent of Danish companies have made guidelines on what employees can afford to write on the websites. By comparison, about 45 percent of Norwegian companies have created rules for employee in that line.

Japan is the country where the fewest have access to log onto Facebook during working hours. Here 20 percent said that they can use social media. Mexico tops the list with over 60 percent.
By Scancomark.se Team




Key Danish Facts
Official Name Kingdom of Denmark
King Margrethe II
Prime minister Lars Lokke Rasmussen
Population 5.5 Million
Capital City Copenhagen
Monetary Unit Danish Krona (DK)
  1dk = 100 ore
Domain Name .dk
Int. Dialling Code +45
Official Language Danish
Religion Christianity
Main stock market Name NASDQ OMX OMX  Copenhagen 20
Internet Speed 4.7 Mbps (2009)
Vital Links
Statistics Denmark
OECD data on Denmark
Denmark and UNICEF
International Energy Agency Denmark
Gateway to Denmark
Danish Ministry of Foreign Affairs
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