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Trivial Sweden:  Infidelity site's advertisement Triggers heavy complaints

Thursday, 17 March 2011
An advertisement campaign that calls on married people to have an affair outside their marriage has caused outrage among Swedes. The Swedish advertising Ombudsman has in consequence been bombarded with so many complaints about the campaign than ever seen before.

The Norwegian dating site, Victoria Milan, targets people who are in permanent relationships but want to have an affair on the side their relationship, launched its operations last autumn.
While operating in the background, probability as a way to gain badly needed publicity, decided to word its post campaigns with words and that has cause outrage.

The site has also massively advertised on the sites - on the Internet, on TV and ads posters in the town. This has had had a major impact and led to a record number of complaints to the advertising industry's regulatory body Advertising Ombudsman (RO).

Critics believe that the site and the advertising of its content are offensive and encourage infidelity.
He Swedish advertising Ombudsman sat that they have received 42 complaints which is a actually a record for a campaign.

They are waiting for the number of complaints subsides so that the various organisations in charge will consider the next action including whether they break any law.
By Scancomark.se Team

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