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Growing number of young people shying away from watching TV news

Saturday, 23 April 2011
A growing number of youths are shying away from watching TV news and are instead mostly following social activities ion TV. This had ignited calls from researchers warning that traditional media risks losing an entire generation from the news.

According to Danish news paper Politiken, only 6 percent of 12 to 24 year olds and 13 percent of 25 to 39 year olds watch TV news on a typical weekday. Also less than 42 percent of those over 60 who tune to radio news according to data that Danish Radio Media Research carried out for the paper Politiken.

Professor Anker Brink Lund from Copenhagen Business School says that it is the actual notion of novelty, which is under pressure.
“The young people feel it is typically not as a civic duty to follow the news. They zap away without the slightest hint of bad conscience, "he told Politiken.
By Scancomark.se Team

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