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Swedish consumers buy less but more expensive alcohol

Wednesday, 11 January 2012
Swedish alcohol retail monopoly, Systembolaget, sold nearly 46 million litres of alcohol in 2011. That is a slight decrease from the previous year, but still, Systembolaget’s sales revenue increased according to reports from Radio sweden.

Last year's sales at Systembolaget was Skr24 billion and sales rose by over one percent from 2010. At the same time the amount of pure alcohol sold has reduced, suggesting that Swedish consumers choose the more expensive drinking habits.

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The company's statistics also show that sales of expensive wines and beers as well as status drinks such as champagne will increase more.

“Sales in SEK has increased more than sales, in liters, it may indicate that our customers are increasingly interested in the drink to suit their food and the occasion, said the monopoly's CEO Magdalena Gerger in a statement.

Overall, Systembolaget had 117 million customer visits to its retail outlets in 2011. They bought some 227 million litres of beer, which represents about half the amount of drinks sold. 121 million litres of wine was sold and cider and spirits saw some 19 million litres each sold.
The largest sales increase over the previous year was an alcohol-free option, that is some 25.5 percent, but that amount is still only half a percent of total volume sold.
By Scancomark.se Team




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