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Swedes buy a record amount of cosmetics

Monday, 09 April 2012
Sales of cosmetics and toiletries are at record high in Sweden with especially young women splashing on cosmetics. Last year the Swedes spent Skr15 billion - an increase of 30 percent in ten years on make up products.

Last year cosmetics and hygiene products - moisturizers, hair products, soaps and cosmetics sold for up to about Skr15 billion, equivalent to Skr 1500 per person. This reflects the cost of Swedish people’s dental visits on average last year.

In ten years, the increase stand at about 30 percent, which means that Sweden is now operating at the European average, according to the branch organization that deal with the supply of cosmetics.

The main reason for the increase is thought to be that buyers chose not more products, but slightly more upscale products. Then there are a number of changes in trends in where one can observe changes in volumes. This has to do with for example skin care for men, mouthwash, and there is also a reported increase in what one might call the spa industry.
By Team

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