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H & M, COS to open first store in Austria

Wednesday, 18 April 2012
H & M, or  Hennes & Mauritz AB announces that its subsidiary COS the fashion brand, renowned for its clean-cut accessible designs, will open the doors of the first Austrian store at Bauernmarkt, Vienna.
The store will be the 55th COS location on a global scale, having previously confirmed new store openings for 2012 in: Italy, Finland, Poland, Hong Kong and Kuwait.

The brand known best for producing timeless wardrobe perennials with a clean aesthetic, whilst also incorporating a subtle design twist that lends each garment an unexpected yet practical component, will carry their entire men’s, women’s and children’s wear collections.
With a focus on natural materials and stylish modern features, the store interior will follow the established COS design aesthetic.

Marie Honda, COS Overall Brand Responsible says; “We are very pleased to be opening in Austria, a country renowned for its culture and aesthetic. Opening our first store in Vienna is an exciting step for COS and we hope that our customers will be happy with the new store space, the collection and the brand.”
Base of press release



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