Volvo Car Corp., on its way to record growth while Saab’s bad PR takes effect on sales


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Volvo Cars on its way to record growth while Saab’s bad PR stakes effect on sales
Friday, 01 July 2011
Volvo cars sales are better than expected and the Volvo car Corporation is looking at hitting record growth since the Chinese took over.  After the holiday season tempo in the factories have increased. Whereas the other Swedish automaker, Saab is seeing its sales plummet as bad PR continues to fly out from the company damping sales.

After the strong sales so far this year, Volvo management is now to seeing that over 425,000 cars will be sold this year. That is 51,500 more than last year. The old sales record from 2007 which was 458,323 cars are therefore within reach, according to various analytical reports.

It is Volvo's XC60, which is selling like nothing before, with 41,410 cars sold until the end of May. As sales are now growing, the company is also enjoying a substantially lower cost base than before the crisis as shown in its results.


Volvocar’c communication director, Olle Axelson said that: "The results have become stronger and stronger every quarter in the last five quarters. We have made money in five quarters and now we are on the sixth quarter, which also looks very positive.”

Volvo Cars corp., can thus be on track to earn as much in the first half of this year as the company earned during the previous year. But this is not the case with Saab, the troubled Swedish automaker. It sold fewer cars in June than before as loss making remains it buzzword.

In June, 27 485 new passenger cars were registered in Sweden, according to industry organization Bil Sweden. Of those Saab sold 221 cars during June, against 838 a year ago.

Although there was a general decrease of 2.8 percent of cars registered in Sweden than same month last year, Saab situation was not surprising given the various huddles the company had to go through to be able to properly establish its operations as required.
By Team

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