Poor public relations for Saab means that fewer people are buying Saab Cars now


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Tuesday, 03 May 2011
Recent statistics show that interest in buying a Saab car is faltering. According to it new dealers are not going for new Saab cars and the amount of dealers going for it has halved in the last months.

Authorities and Saab enthusiasts hold that the positive signal Saab came back to the market with has been broken with weak management and financial issues. It is normal that customers and dealer would have to be feeling weary about the brand.


According to Bil Sweden, the organization that keeps data of newly registered cars in Sweden, April was the year with the highest amount of newly registered cars in Sweden for 22 years. But for Saab, the tendency was that their registration instead moved the opposite direction.

Shipments of Saab Cars to customer fell from 888 to 560 between March and April, and now Saab after sales agents note that the interest to place an order to a new Saab has been halved.

For the past three weeks, credit enforcement officer in Sweden has received request for payment from Saab Automobile from seven companies, reported Radio Swedish.

Together, they require Saab to pay over Skr2.5 million although it is felt that the debts might be much larger. Saab has other debt including a dispute with the Swedish government wage guarantees in the reorganization in 2009 of just over Skr120 million.
By Team

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