Norwegian billionaire missing after a boat accident - feared dead


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Wednesday, 13 July 2011
One of Norway's wealthiest businessmen, Per Erik Burud, is feared dead in a boating accident that happened last Tuesday to Wednesday night, according to news reports in Norway and Sweden

Rescue search teams fear that after searching, there might be no time to find anybody alive. “We have less and less hope of finding the missing alive," said incident commander Johan Manns�ker to the Norwegian news paper VG.

Two people, Buruds wife, Anita, and the couple's friend, are reportedly killed in the accident, which was alerted shortly after 4:00 o'clock on Wednesday morning.
The fourth person on board, a man managed to swim ashore and survived with minor injuries.


Businessman Per Erik Burud, 48 - founder and head of Norway's second largest chain Kiwi and CEO of NorgesGruppen, a cooperative body for Norwegian wholesalers, is confirmed dead though still missing. The reason is that due to the nature of things,  it is not determined that he will be found alive.

“Per Erik Burud is missing and two people were killed, and that's what we relate to now,” says Kine S�yland, Communications official in NorgesGruppen to VG.

Per Erik Burud was ranked in 2007 as Norway's 134th richest man and estimated as having a fortune of Nkr1.1 billion.
Kiwi includes around 500 stores, has 8000 employees and annual sales of more than Skr 22 billion.

NorgesGruppen has 12,000 employees, but around 27,000 people are involved in the company's retail and wholesale operations.

It still not clear as to how the accidence occurs or what factor triggered it. One theory is that the boat might have hit a base and turned around maybe at high speed.

The serious boating accidents which occurred in Vestfold in the past two nights show how dangerous it is to drive fast in the dark, according to rescue the company.

“This just shows how dangerous the combination of night-time driving and driving with a relatively high speed is. It is a deadly combination,” says communications manager Ernst Larsen of Rescue Company to news agency NRK. 
They also point that non on the boat had a life jacket.
By Team

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