Norwegian TV2 sold to DenmarkTuesday, 10 January 2012
Norway's biggest commercial TV channel, TV2 has been sold to a Denmark.
So far, the Norwegian media group A- pressen and the Danish Egmont owned half of TV2.
Now A pressen has sold its share to Egmont, which thus takes the entire channel. The purchase price is Nkr2.1 billion (approximately EUR 285 million). A press say they’ll use the money to invest in local media in Norway.
AdvertisementNorway's Trond Giske Enterprise says it is a sad day. According to him it was a national project to launch TV2 20 years ago. “Now Norwegian media inheritance is disappearing to foreign countries,” he said. Media analyst Knut Kristian Hauger believes that the sale of Norwegian TV2 can be the first step towards an all Nordic TV company.
It is probably the first phase of an effort to coordinate all the national advertising channels TV2 Norway, TV4 Sweden, MTV3 in Finland and TV2 in Denmark in a giant Nordic television group, according to Hauger to NRK.
Finnish MTV3 and Swedish TV4 is owned by the Swedish Bonnier group, while TV2 in Denmark is operated as a public company.
By Scancomark.se Team
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