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Nokia design chief sees a revolution in the future use of mobile phones as market seem to be happy with NokiaFriday, 16 March 2012
Nokia’s Executive Vice President of Design Marko Ahtisaari says in an interview with the Finnish business magazine Optio that he is looking for the next big leap in mobile user interfaces.
This could be a shift in the Nokia’s ways of thinking after “not leading the revolution” in the mobile business even though they had the open market to do so as they remained dominant.
According to the design boss, it is likely to involve a radically different way of using mobiles in which he visions the mobile phone in 2020 to be summarised in two words: “heads up”, meaning that users should be able to use their phones without hunching over a screen.
He refused to give further details, beyond saying that it is a breakthrough, and that it involves speech commands.
In a word association exercise, Ahtisaari said that Google’s Android operating system was a ‘business innovation’, and had ‘nothing to do with design’. He also described Apple’s iPad as ‘significant’, and the iPhone as ‘five years old’.
Nokia’s forthcoming Lumia 900, meanwhile, was described as pure, clean-cut and simplified.
Ahtisaari also said that work on developing tablets takes up around a third of his time at Nokia.
On Windows Phone and Nokia’s ability to change its preferred smartphone platform, Ahtisaari told Optio that he believes the premise of the question is wrong.
”First you have to ask, how much Windows Phone should change,” said Ahtisaari. If the operating system is modern and holistic, it is pointless to change it. The most important thing is to get it into the market quickly, because the life cycle of operating systems is not eternal. Evolution always goes in 7-8 year leaps.”
According to market reports, the Finnish mobile giant’s depository receipts rose sharply in Thursday's trading in New York. As most noted, Nokia was up 9.3 percent to close 5.7 percent higher.
Bloomberg refers to the rise to statements from Keith Goddard, the Capital Advisors, where he was a performance on CNBC which related to Nokia's share that it could triple.
At about 9:30 on Friday morning, Nokia showed a rise of 2.3 percent, while the Stockholm Stock Exchange OMXS30 remained largely unchanged.
By Scancomark.se Team
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