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Nokia continues to go down as Europeans lost trust in the Nokia phonesThursday, 23 February 2012
Consumer confidence in Nokia phones has weakened both in Finland and the rest of Europe. The Finnish phone maker is, however, the most trusted mobile brand in Europe, according to a Reader’s Digest survey.
Nokia was the most trustworthy brand in every country except France, where Samsung was consumers’ go-to mobile phone.
Of the fifteen countries surveyed, only Croatia and Romania showed increased trust in Nokia in the last year. Trust weakened in the Czech Republic, Slovenia, Austria, Portugal, Poland, Belgium, Switzerland, Germany, Holland, Sweden and France.
Trust in Nokia remained steady in Russia. The Korean handset manufacturer Samsung was considered the most reliable mobile brand among eight percent of respondents, while Apple was most trusted by three percent of those surveyed.
Some 30,000 people were interviewed for the survey.
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