Muller’s struggling Saab automobile can ruin Saab Jet business with Switzerland and other marketsFriday, 02 December 2011
Victor Muller has nothing to do with the manufacturer of the Jas 39 Grippen jet but the fact that the Saab automobile and Saab jets have similar names; competitors can use itto get public opinion in Switzerland and Brazil to believe that they are the same according to Saab chief Buskhe.
The news that Switzerland would like to purchase 22 of Jas 39 Gripen fighter aircraft for the Skr22 billion is a formidable success of the Linkoping Company Saab Technologies.
If the transaction goes through, it will open more doors for the current JAS 39 Gripen C / D and future Super-Jas E / F.
AdvertisementBut rival manufacturers of fighter jets are now linking jet producer with failed Saab automobile and are disseminating such information to the press that Saab is bankrupt ready. This will kill public opinion in those countries and can pressure the governments from investing in the project.
“When competitors have driven public opinion in Switzerland and Brazil, they use the argument that we are heading for bankruptcy. They translate articles about Saab Automobile and shows them up,” says Saab chief Buskhe to Swedish business daily, Dagens Industri.
Although those that Saab does business with are well aware of the difference between air defence sector and Saab automobile Saab, but this type of opinion-proliferation is a cause for concern.
But a smear campaign by competitors is still not nice. In this type of sector where is hard to procure contract and which if one is hit, it involved a lot of money, there is dog eat dog fight and it is not strange to see such smear campaigns.
One question which we could not get to ask is why could something not done to make Saab automobile worthwhile by giving proper support to company to start producing and selling cars and to grow. This would have been better so as not to tarnish other sectors related to the Saab brand.
If such smear campaign derails this deal, it should be a wake up call to Sweden that it is important to keep their cards close to their chest so as to gain big rather than sleep walking into looses just because they lacked the will to put their house in order.
By Scancomark.se Team
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