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Eniro partner with Google to improve on its struggling position
Friday, 11 November 2011
Swedish yellow pages company, Eniro has signed a strategic cooperation agreement with Google that makes the company an authorized reseller of Google Adwords in Sweden, Norway and Denmark.

According to a statement from the company, the agreement broadens and strengthens Eniro's offering to its existing 400,000 advertisers in the three countries.

Eniro will from January 1, 2012 launch Google ad sales solutions to complement their existing pay-per-click bid by Scandinavian Ad Networks and its online, mobile and print products.


The agreement reinforces Eniro's position as the premier advisory media partner for small and medium-sized enterprises, according to the press release.
"This collaboration will result in increased sales in the area of sponsored links, "said Johan Lindgren, CEO of Eniro.

The strategic cooperation agreement that Eniro signed with Google fills a gap in Eniro's product offering. The agreement will facilitate for the company to meet the goals set for 2012, according to the company's CEO Johan Lindgren speaking to Swedish media firm Direkt.

"We see how the advertising market developed very strongly in the search area. We have 400,000 small and medium-sized companies as customers and we now have with Google in our offer. It fills a definite need among customers, "he says.

No projections in monetary terms of how much agreement could mean for Eniro  as Johan Lindgren could not give any further information in that direction.

"This area has sales of Skr200 million with us now. The market will grow by 25 to 30 percent next year and our aim is to grow more than the market. This agreement helps us to fulfil that ambition,”he said.
By Scancomark.se Team

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