granscole


logo


Electrolux to implement price increases in Europe



  

News widgets and RSS feeds on Feedzilla.com

Advertisement



Monday, 13 June 2011
Electrolux plans to increase prices for appliances in the European market by 5-7%, effective as of October 1, 2011. The price increases will offset increasing costs for raw-materials and transportation.

Over the past 18 months, the average costs for some of Electrolux most important raw-materials have increased between 40- and 90%, while costs for transportation have also increased significantly. The trend is now stabilizing, but there are no signs of a broad based major downward correction towards the prior cost levels. During the same period of time, Electrolux has experienced increased price pressure in the market, which accelerated in the first part of 2011.
Advertisement

As a part of the work to achieve sustainable profitability, while continuing to invest in consumer preferred and sustainable innovations, Electrolux is aiming for a price increase of 5-7% across all product categories effective as of October 1, 2011. Implementation of the price increases will be managed through close contact with customers.
Source: Based on press release circulated by Cisionwire


Print this article

What do you think about this article? Would you like to leave a comment? It will be much appreciated. You can also rate this article.

  • Should be Empty:







































































































logo
Scandinavian Companies & Market Magazine
(C) 2010  Granscole Establishment Sweden AB. Registered in Sweden as a Media Company. Organisation Number: 556782-6572
F-Skatt (VAT) Number: SE556782657201