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Continuous growth in Swedish Online shopping as tradition shopping crumpledThursday, 16 February 2012
E-commerce in Sweden is breaking new records, while traditional retailers find it difficult to attract new customers.
According to Swedish television news program Rapport, relating to a data from e-Barometer the economy is troubled and sales figures in the traditional trade sectors are stalling and on the whole sales fell heavily somewhat in the last quarter of 2011. But online shopping grew with some 13 percent.
“It has evolved tremendously in recent years. You can say that customer power has become real today. We want convenience, accessibility and simplicity,” says Arne Andersson, e-commerce expert at the Posten, or the post office to Swedish television.
Books were the most common e-commerce product. Almost every book sold in Sweden comes from an online shop. In terms of turnover the largest is consumer electronics. Others that are challenging the top place are products in the health / beauty and furniture / home decor.
“Electronics is where there is such extreme competition, where consumers use price comparison sites,” says Arne Andersson.
However, customers will choose more traditional shopping for clothing and footwear, likely to range that are displayed in the stores.
Today, e-commerce account for five percent of total sales in Sweden. It is expected that this trend will only continue to grow. “I would not be surprised if it grows to 15-20 per cent in five to ten years,” says Arne Andersson.
By Scancomark.se team
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