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Betsson in B2B cooperation with Arsenal football club


  

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Friday, 19 August 2011
Betsson Business Solutions has signed a three year B2B contract with one of the most prestigious Football clubs in the world, Arsenal Football Club (“the Gunners”).

Betsson becomes the Club’s Official Betting Partner, providing betting services both online under www.gunnersgaming.com and in-stadia for Arsenal fans through a newly created brand, GunnersGaming by Betsson. Arsenal has a global fanbase and boasts the highest paid membership in world football with just under 200,000 members last season alone.

Betsson will provide and operate a complete gaming solution including Casino, Poker, Sportsbook and Other games. With a clear Arsenal branded solution and exclusive Arsenal specific prizes Betsson will deliver a unique offering. The solution will be launched immediately.


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“We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters” says Vinai Venkatesham, Arsenal’s Head of Global Partnerships
“Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market.” says Magnus Silfverberg CEO and President.
Based on press release


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