ABB would not like to associate with Breivik but choose to let it beTuesday, 31 January 2012
The Norwegian mass murderer Anders Breivik Behring's name is often abbreviated ABB in the press and social media - something which the Swiss-Swedish industrial group with the same name is not happy about.
AdvertisementABB's communications director Helene Merge Gunther told the Norwegian newspaper Stavanger Aftenblad that the company's management is concerned about the phenomenon.
Management should have considered contacting various editorials with an appeal to stop using the abbreviation, but chose not to.
By Scancomark.se Team
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